What does photo wallpaper actually cost? The price of photo wallpaper depends mainly on the number of square meters, the material you choose and the finish. With custom photo wallpaper you don't pay for a standard roll, but for a wall that is produced to fit your exact wall. That is why costs vary from situation to situation, especially if you choose your own photo, self-adhesive photo wallpaper or a seamless version. On this page you can read what makes up the price of photo wallpaper, what to roughly expect per m2 and how to work out your total cost smartly.
What does photo wallpaper cost per m2?
The question "what does photo wallpaper cost per m2?" is usually the starting point when you want to compare prices. For custom photo wallpaper, a price per square meter is often used. At Behang.nl you can find a price of €29.95 per m² on a product page. That gives a useful guide price, but the final photo wallpaper cost depends on the version you choose.
A standard price comparison with regular wallpaper doesn't always work. With regular wallpaper you often calculate per roll, while photo wallpaper is usually produced to the exact size of your wall. So you pay for custom work, print quality and the image you want across the whole surface.
Keep this rule of thumb in mind: the bigger the wall, the higher the total price, but the logic behind the price usually stays simple: width x height = number of m2 x price per m2. Want to see current prices per m² and options? Go to Custom photo wallpaper.
What makes up the cost of photo wallpaper?
The cost of photo wallpaper usually consists of more than just the printing. Especially with custom work, several parts affect the price. When you compare prices, it is smart to look not only at the amount, but also at what you get for it.
- The number of square meters of your wall
- The type of material, such as 220 g/m² non-woven wallpaper or self-adhesive photo wallpaper
- The choice between a design from the collection or photo wallpaper with your own photo
- The finish and production method
- Any accessories, such as wallpaper glue, roller, brush or spatula
- Shipping costs if you stay under the free shipping threshold
At Behang.nl, custom photo wallpaper is delivered in numbered strips on 220 g/m² non-woven wallpaper with a matte finish. That matters for the price, because this is a different product from cheap standard wallpaper or a simple poster solution for the wall.
Which factors determine the price of photo wallpaper?
Size of the wall
The most important price factor is the size of your wall. The more m2 you need, the higher the total price. That sounds logical, but in practice things often go wrong when measuring. Always measure the full width and height of the wall and don't calculate too tightly. With custom work it is wise to allow for small irregularities in the wall, so you don't order too little. Also read more about measuring your wall for photo wallpaper.
Choice of material
Not every type of photo wallpaper has the same price. Non-woven wallpaper is often the most chosen option, because it is sturdy, has a matte finish and is easy to hang with the paste-the-wall method. Self-adhesive photo wallpaper is handy on smooth wall surfaces, but the price can come out differently. Seamless or Airtex photo wallpaper can also have a different price build-up because of the material and processing. If you are unsure which material to choose, look at the difference between self-adhesive and non-woven photo wallpaper.
Also compare the price and installation differences between seamless photo wallpaper vs strips, so you make a choice that fits your budget and the finish you want.
Your own photo or a design from the collection
Photo wallpaper with a design from an existing collection often has a clear price structure per m2. If you choose your own photo, the price is still tied to size and finish, but the technical suitability of the file also plays a part. Think of resolution, crop and any image correction.
Finish and extra options
Sometimes the difference is not in the wallpaper itself, but in the extra choices around it. Think of a different backing, a specific finish or accessories you want to order right away. That can make the final wallpaper price higher than the bare price per m2.
Calculating photo wallpaper costs with examples
The easiest way to understand the price of photo wallpaper is with a simple calculation. You multiply the width by the height of your wall and that gives you the number of square meters.
Example 1: your wall is 250 cm wide and 240 cm high. That is 2.5 x 2.4 meters = 6 m2. If you go by €29.95 per m², you get €179.70 for the photo wallpaper itself.
Example 2: your wall is 400 cm wide and 260 cm high. That is 4 x 2.6 meters = 10.4 m2. At the same guide price you get €311.48.
These are calculation examples based on a known price per m2. The exact price of custom photo wallpaper can differ because of material choice, finish or extra products. That is exactly why it is smart to enter your wall size straight into the configurator, so you see a more accurate total right away. Want to work out exactly how many m² you need first? Use this guide: how much wallpaper do I need (calculating).
Is photo wallpaper more expensive than regular wallpaper?
Yes, in many cases the price of photo wallpaper is higher than that of standard wallpaper. That is because photo wallpaper is usually custom work. You pay not only for the material, but also for the print, the processing of the design and production to the exact wall size.
Regular wallpaper is often sold per roll, while photo wallpaper costs are usually calculated per m2. That can make it seem more expensive, but you also get a completely different end result: one large image across the whole wall, instead of a repeating pattern.
Anyone who compares purely on price is often looking too narrowly. Also look at the look, print quality, material weight, ease of installation and the fact that custom work is made exactly for your space.
What is the price difference between wallpaper and photo wallpaper?
The difference lies mainly in the production method and the experience. Regular wallpaper usually has a repeating pattern and is made industrially in standard rolls. Photo wallpaper is made as one large image, divided into strips that together form your complete wall.
That also changes how the price is built up:
- Regular wallpaper - usually priced per roll
- Photo wallpaper - usually priced per m2
- Standard wallpaper - often less custom work
- Custom photo wallpaper - tailored to your exact wall dimensions
If you search for terms like wallpaper price, price of wallpaper or non-woven wallpaper price, you won't automatically end up with a good comparison for photo wallpaper. They are related searches, but the product and the price structure differ.
What does photo wallpaper with your own photo cost?
With photo wallpaper with your own photo, the price depends on the size of the wall and the finish you choose, just like with other custom versions. There is usually no fixed general price list for every situation, because every wall and every image is different.
What is important: the quality of your file must match the final size. As a guideline, Behang.nl mentions JPG or PNG in RGB at about 100 dpi at final size. At a greater viewing distance, 75 dpi can sometimes be enough. When you use your own photo, you therefore deal not only with photo wallpaper costs, but also with the question of whether your image is sharp enough for the size you want to order.
A free resolution check is extra valuable here, because it keeps you from paying for custom work that visually doesn't give the result you want.
Which additional costs should you include?
The price of the photo wallpaper itself is usually the biggest item, but not always the only one. For a realistic budget it is smart to look beyond the m2 price alone.
- Wallpaper glue if you choose non-woven photo wallpaper
- Tools such as a roller, brush, spatula and knife
- Any primer or preparation of the wall
- Shipping costs on smaller orders
- Extra material if you deliberately want to keep some margin
Not sure about the right glue and how much you need? Then read what works best in your situation: which glue for photo wallpaper.
At Behang.nl, shipping is free from €99. That can also affect your total costs. If you order accessories as well, it is handy to include them in your calculation right away.
Saving on photo wallpaper without compromising on the result
Paying less doesn't have to mean choosing a lesser look. With a few smart choices you keep control of the price of photo wallpaper.
- Measure your wall accurately, so you don't order too much for no reason
- Choose a material that suits the wall surface and room, so you don't have to fix a wrong choice
- Check in advance that your own photo has enough quality
- Order accessories together in one go if that is cheaper
- Compare not only on price per m2, but also on material, print quality and finish
The cheapest option is not always the best value in the long run. If the wallpaper is easier to hang, prints sharper and fits your wall better, you avoid frustration and extra costs.
Photo wallpaper costs compared with other wall finishes
Many people also compare photo wallpaper costs with alternatives such as plaster, renovation liner or glass fiber wallpaper. That makes sense, but the comparison is not one to one. After all, you are choosing not only a finish, but also a certain visual effect.
Search terms like renovation liner costs, renovation liner price, glass fleece wallpaper costs, glass fleece wallpaper price, glass fiber wallpaper costs and glass fiber wallpaper price per m2 are often used by people who set different wall finishes side by side. Renovation liner, glass fleece wallpaper and glass fiber wallpaper are mainly functional choices for a smooth base wall. Photo wallpaper is a decorative final finish with image, atmosphere and character.
Searches like non-woven wallpaper costs, non-woven wallpaper price and non-woven wallpaper price per m2 are in the same corner, but say nothing yet about custom printed wallpaper. So use those terms mainly as orientation at material level, not as an exact price comparison for custom photo wallpaper.
What if you also want to include the cost of hanging?
People who search for photo wallpaper costs sometimes mean not only the material price, but the total cost including hanging. Search terms like cost of hanging wallpaper therefore come up regularly. The total price then depends on two parts: the photo wallpaper itself and the labor costs if you have it done for you.
For this product, Behang.nl focuses on easy hanging by yourself. The 220 g/m² non-woven wallpaper is delivered in numbered strips and is meant for the paste-the-wall method. That makes it easy for many people to hang themselves. An installation service is not the starting point in this context.
If you still want a professional to do it, separate costs come on top. They vary by wallpaper hanger, region, wall type and preparation of the wall surface. For a fair comparison you need to look at those labor costs separately from the price of the photo wallpaper itself.
How to quickly calculate your price at Behang.nl
If you want to know exactly what your photo wallpaper costs, a rough guide price only works as a starting point. For an exact calculation you need your wall dimensions and the version you want.
- Measure the width and height of your wall accurately
- Choose whether you work with a design from the collection or with your own photo
- Select the material or finish you want
- Enter the dimensions in the configurator
- Check the crop and the end result
That way you see right away what your custom photo wallpaper will cost, and you avoid working with averages that are too general and don't fit your situation.
Frequently asked questions about photo wallpaper costs
What does photo wallpaper cost on average?
That depends on the size, the material and the finish. A known guide price at Behang.nl is €29.95 per m², but the exact total price differs per wall and version.
Which is more expensive: regular wallpaper or photo wallpaper?
Photo wallpaper is usually more expensive than standard wallpaper, because it is custom work and is produced as a complete image for your wall.
Why is photo wallpaper calculated per m2?
Because custom photo wallpaper is made for your wall. The price therefore follows the actual width and height of the surface directly.
Are the costs of photo wallpaper with your own photo higher?
The price mainly depends on size and finish. With your own photo, it also matters whether the file is technically suitable for a large format.
Do I need to count glue and tools separately?
Yes, if they are not included as standard. Think of wallpaper glue, roller, brush, spatula and other tools for hanging.
Can I hang photo wallpaper myself to save costs?
Yes, especially with non-woven photo wallpaper. Thanks to the paste-the-wall method and numbered strips, many people find it easy to do themselves.
Is photo wallpaper cheaper than plastering or renovation liner?
That can't always be said straight away, because they are different kinds of wall finish. Renovation liner and plaster mainly aim for a smooth base, while photo wallpaper is a decorative final finish.
What if my wall isn't completely straight?
Always measure carefully and allow for small irregularities in width or height. With custom work, an accurate measurement is important to get it right. If you also compare versions, it helps to know the difference between seamless photo wallpaper and strips.
Can I return photo wallpaper?
Custom photo wallpaper is generally excluded from returns. So check your dimensions, crop and file extra carefully before you order.
